We don’t just create logos, we help our partners establish an all-encompassing brand experience. Cool factor is not the goal — we develop brand systems that will generate results and make for change.
RUMOR launched the In Utah campaign to cut through heavy COVID-19 messaging with a fresh, uplifting approach. Designed to inspire action and celebrate Utah’s culture, it aligned with GOED goals and encouraged broad engagement. RUMOR secured key domains and social handles, including #InUtah.
RUMOR was chosen as the Agency of Record for Cache Valley Transit District (CVTD) in 2018. At the core of this partnership is the creation of a strategic marketing plan—detailing CVTD’s current situation and recommendations for a powerful integrated marketing program to guide CVTD’s public image and growth over the next three years. And in 2024, we rebranded CVTD into Connect Transit. With the new visual identity and website, we created a consistent look and feel across all internal and external communication channels.
Admit Utah set out to simplify the college admissions process for high school students by focusing on open enrollment schools and personalized guidance. Through smart branding, intuitive design, and targeted marketing, the platform became a trusted, easy-to-use resource that helps students explore their options and make informed decisions.
RUMOR was chosen as the Agency of Record for Cache Valley Transit District (CVTD) in 2018. At the core of this partnership is the creation of a strategic marketing plan—detailing CVTD’s current situation and recommendations for a powerful integrated marketing program to guide CVTD’s public image and growth over the next three years. And in 2024, we rebranded CVTD into Connect Transit. With the new visual identity and website, we created a consistent look and feel across all internal and external communication channels.
The University of Utah’s College of Science, one of the largest academic units on campus, lacked a clear brand—especially after merging with the College of Mines and Earth Sciences. RUMOR collaborated with leadership and academic units to define a unified brand identity in both messaging and design. The new branding is now widely adopted across campus materials, from social media to signage.
Deseret Industries is a thrift store and donation center sponsored by The Church of Jesus Christ of Latter-day Saints. RUMOR had the opportunity to expand the DI brand and provide a modern, updated look and feel.
After designing original logo and brand, RUMOR and Packsize, in close partnership, evolved the Packsize brand to make it more modern, globally inclusive, and tech-driven.
We worked closely with Kohl’s Care for Kids Foundation in the creative development and strategic placement of age- and topic-appropriate campaigns designed to generate awareness and promote traffic to the kohlshealthykids.com or kohlscarefulkids.com websites, also designed and maintained by RUMOR.
