Admit Utah is a statewide initiative from the Utah System of Higher Education designed to simplify the college admissions process and help more Utah students pursue higher education. Through a single application, students can receive admission offers from participating colleges and universities across the state.
Many Utah students, particularly first-generation and underserved students, view college as complicated, intimidating, or out of reach. Admit Utah needed to increase awareness, build trust, and demonstrate that higher education is more accessible than students may realize.
RUMOR developed a multi-channel campaign that reframed college admissions as simple, welcoming, and achievable. Through strategic messaging, video storytelling, digital advertising, social media, and creative assets, the campaign highlighted the ease of the Admit Utah process and encouraged students to take the next step toward their future. The result was a stronger statewide awareness effort that helped connect more students with opportunities in higher education.
