Along with our task to rebrand the Trust Lands Administration completely, we had the opportunity to completely overhaul and improve the agency’s website. The previous Trust Lands website was very old and not user friendly. We started from the ground up to build a website to best serve industry partners- who conducted business on the site- and to inform and educate the public about the mission of the agency. The new website has also proven to be an effective tool in educating the public about trust lands and the agency who owns them. Across all measurable website analytics, the new site is overperforming in every category.