Being a parent is a full-time job, especially when it comes to keeping your child safe and secure. As parents, we’ll do anything to prevent our children from being harmed. But what can we do to prevent them from being abused?

RUMOR teamed with Prevent Child Abuse Utah to address this very question. The result: a campaign directed right at mothers and fathers with the intention of going beyond simple awareness. The goal was action—for every parent to Make the Promise to Protect.