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Mountainland Technical College

Leveling up the online experience for Utah's #1 tech school

Challenge

As now the largest Technical College in Utah, Mountainland Technical College was looking for ways to better facilitate communication, registration, and interaction between prospective students, students, faculty, and staff. Many students were getting lost in the process of registration and fact-finding about their interests. RUMOR was asked to create a sleeker, more modern designed website, while also developing a better solution that helped create an easier path for prospective students to find the information they needed. RUMOR was also asked to create a website that made it easier for current students to find and access the available resources to them, and that allowed faculty to better communicate and support student success.

Our Approach

RUMOR’s team began with research. By conducting research and focus groups with each of the applicable stakeholders, faculty and staff groups, students, and community partners, RUMOR was able to pinpoint specific pain points and communication and procedural roadblocks. By then creating a series of concepts for user flow and UX, RUMOR’s team began the iterative process of developing a clear roadmap by which to redesign the website. After concepts were approved, RUMOR’s team began designing pages all the while keeping stakeholders and partners informed and involved. RUMOR’s team also custom built a website that allowed for editing and updating by each of the faculty groups, this allows the institution the ability to keep the most up to date information available to students at all times.

Results

After the initial website launch, RUMOR and MTECH partners reviewed website analytics, polled students and stakeholder groups, and measured new website data against historical website analytics. In each of the measured data points, the new website performance was measured significantly higher than the historical data levels. MTECH even enjoyed working with RUMOR enough that they contracted RUMOR’s team to provide website maintenance and support on an ongoing basis.

Mountain Land Technical Colleges website wifreframes
MTECH's Homepage
Various pages of the MTECH website displayed

RUMOR's ability to balance creativity with practicality was evident in the final result. The redesigned MTECH website not only reflects the cutting-edge solutions we provide, but also enhances user experience, making it the most powerful tool for our business.

MTECHs program module displaying course and cost
MTECH's website displayed on a mobile phone
Various pages of the MTECH website displayed