University of Utah Health Care
Your Choice. Our Experts.
As a timely response to this new insurance driven healthcare landgrab, RUMOR developed the “Your choice. Our experts.” campaign which reinvented health care marketing. The very simple and memorable visual approach, coupled with an original score, catapulted University of Utah Health Care’s brand awareness and market share exponentially.
This campaign extended across hundreds of individual pieces of creative—television, radio, print, online marketing, outdoor, transit, apparel, environmental and experiential for both internal and community initiatives. The work has been recognized nationally and has won healthcare marketing awards multiple years in a row. Campaign areas of focus included Sports Medicine, Cardiovascular Services, Comprehensive Care and Community Clinic engagement. Cardiovascular Services saw a resulting 50% increase in web traffic and 14% increase in patient volumes, which contributed to a 12% increase in new patient visits during a period of flat growth in UUHC’s core market.