Prevent Child Abuse Utah
Make the Promise to Protect.
Being a parent is a full-time job, especially when it comes to keeping your child safe and secure. As parents, we’ll do anything to prevent our children from being harmed. But what can we do to prevent them from being abused?
RUMOR teamed with Prevent Child Abuse Utah to address this very question. The result: a campaign directed right at mothers and fathers with the intention of going beyond simple awareness. The goal was action—for every parent to Make the Promise to Protect.
The odds of a child becoming a professional athlete or world-famous Nobel Peace Prize winner may be a long-shot, but the odds of a child being the victim of sexual child abuse aren’t.
As part of the campaign, a secondary approach was taken, displaying a juxtaposition of startling statistics. These stats were then circulated on social and other digital media, encouraging people to visit PCA Utah’s website and find out what they could do to Change the Odds and prevent abuse from occurring.