Kohls Careful Kids
It’s Cool to be Careful
For the better part of a decade, RUMOR has partnered with the Kohl’s Cares for Kids Foundation and University of Utah Hospital to help educate and promote healthy eating and injury prevention to elementary school children and their parents.
The campaigns utilized an integrated approach featuring traditional media, outdoor, transit, social content and online ads. In addition, community outreach events, school assemblies and local health fairs were incorporated to engage greater community and audience engagement.