We Are All Heroes
GreatCall is the leading provider of connected health and safety solutions for older adults and their family caregivers; as well as innovative, easy-to-use mobile products and award-winning customer care to help aging consumers live more independent lives.
To help promote GreatCall during the holidays, the “Together We Are Heroes” campaign was created and launched, highlighting life’s unsung heroes who—in one way or another—display a certain degree of selfless giving to serve those around them.
As a key element of the campaign, authentic customer vignettes were produced featuring real customers and their unique stories. In each video, special attention is given to showcase the role GreatCall products and services play in providing a greater degree of comfort and peace of mind for everyone involved.