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Family: The Original Social Network

Photo of family with square graphic

Using social media-style iconography, graphics and authentic messaging, this fully-integrated traditional and online campaign was designed to introduce FamilySearch to a younger audience and engage them in discovering and sharing their own family photos and stories on

Deliverables included television, radio, print, out-of-home, targeted direct mail, display banners, landing pages and social media content.

Brighton Ski Resort website on laptop and phone screen
FamilySearch Mailer
FamilySearch Website and Banner Screenshot
FamilySearch Friend Request
FamilySearch Screenshots

The campaign was delivered to the public over a six-month period. Its effectiveness was measured by increased traffic to the website, as well as by an increased amount of activity on the site itself, specifically in photo views, submissions and web session lengths.