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University of Utah Health Care

Celebrating Every Day, Amazing-in-Every-Way, Super Women

The University of Utah Health Care women’s health campaign was created on the proposition that women amaze, inspire, wow and motivate. As such, our focus was more of a celebration and recognition of the wonderful things women do rather than the tired, old health check reminder or hard sales pitch.

City Creek Center Signage

In addition to a robust, all-encompassing advertising blitz that included television, radio, outdoor, print, and online, the campaign was also supported by a month-long activation effort in City Creek Mall where University of Utah Health Care effectively “owned” the shopping center’s prime advertising real estate with eye-catching branding and super-charged campaign messaging.

University of Utah Healthcare signs women inspire, women wow
University of Utah Healthcare signs women inspire, women wonder

Mass Audience

To make the biggest splash possible, we needed to get our message and creative in front of more than just a select audience. We needed to flood the masses. Our goal was to make “Super Women” an unmissable, unmistakable force that not only put women’s health as a priority but also created top-of-mind awareness for University of Utah Health Care.

University of Utah Healthcare women amaze billboard
University of Utah Healthcare bus advertisment