Julie leads the integrated media team, overseeing all traditional and digital marketing, media strategy, partner relations, negotiations, and accountability. Julie brings 25 years of experience, developing and implementing strategic local and national media campaigns across a variety of industries. In a media environment that is shifting daily, she has built a reputation as one of the most aggressive but fair, efficient, and strategic media negotiators in the business which is what makes her one of the most renowned mentors in the industry. Julie has personally negotiated well over $45 million in media placement nationwide over the past 10 years with RUMOR serving clients across various industries including healthcare, finance, government initiatives, legal services, international organizations, medical research, retail, travel and tourism, and nonprofits.