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Family: The Original Social Network

Using social media-style iconography, graphics and authentic messaging, this fully-integrated traditional and online campaign was designed to introduce FamilySearch to a younger audience and engage them in discovering and sharing their own family photos and stories on Deliverables included television, radio, print, out-of-home, targeted direct mail, display banners, landing pages and social media content.
FamilySearch Billboard
FamilySearch Screenshots
The campaign was delivered to the public over a six-month period. Its effectiveness was measured by increased traffic to the website, as well as by an increased amount of activity on the site itself, specifically in photo views, submissions and web session lengths.