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Distil Union

Great marketing for a great wallet

Thick wallet and thin wallet

The Problem

DistilUnion was breaking even, and unhappy with their small amount of conversions. Due to poor ad performance, their budget wasn’t being spent leading to a downward trend in overall online sales.

Rumor Advertising took control of Distil Union’s Google AdWords account and immediately went to work on optimizing the Google Shopping Feed, implementing RLSA (Search Remarketing) campaigns, and Dynamic Search Ads. Rumor also implemented strategic bid optimizations across all devices and locations to drive sales at a lower cost.

The Process

With Rumor, Distil Union improved their cost per conversion by 26.76%, Total Conv. Value by 173.90%, Return on ad spend (ROAS) by 69.67%. They doubled their click-through-rate (CTR) with a 99.20% increase, Decreased their cost-per-click (CPC) by $0.15. In the end, they sold 105.62% more with Rumor, than the first 7 months of 2015.



Comparing the first 7 months with Rumor Advertising to Distil Union’s last agency


Rumor Advertising doubled online sales, tripled total conversion value, nearly doubled ROAS, doubled CTR percentage, and nearly halved CPC. This comparison is made between the first 7 months of 2015 to the first 7 months of 2016.

Working with Distil Union

Distil Union makes an awesome minimal wallets, and we are proud to market them. Working within Distil Union’s distinct look has been a wonderful opportunity, one we’re proud to show off.