GWC Capital approached RUMOR to create a new and improved website for Desert Color, their master-planned community. The previous site was outdated in it’s content, style and used stock photography to visualize this established community.

Together with GWC, we revamped their website with detailed market research, strategic content, and intuitive design. The new site combines accessibility and luxury, visually expressing the fun and excitement the residents of Desert Color enjoy. Using actual photography as the main draw, visitors to the site know instantly the main attractions and features that this high end community has to offer.