Increasing leads by 5000% with a story focused website
Collective partnered with RUMOR to develop a completely new website to emphasize the impact that the platform has on healthcare across the nation, as well as generate new leads for potential network partners. As we met with key stakeholders, it was clear that the company is about people, not software. They were passionate about the patient stories, and lives they have saved as health care systems use their product. These stories became the catalyst to build the new website around the impact Collective has on patients through the entire continuum of care. In addition to the award winning design, RUMOR created a content strategy to drive demo requests and integrated content marketing downloads—seeing nearly 5000% increase in organic lead generation since the new site launched.