Branding & Logos
We don’t just create logos, we help our partners establish an all-encompassing brand experience. Cool factor is not the goal — we develop brand systems that will generate results and make for change.
A new brand to build consumer confidence & influence healthy behaviors
RUMOR’s strategic answer to the complex multi-faceted challenge was simple all encompassing campaign theme, In Utah. All other Current COVID-19 messaging has weighed people down, with most recovery messaging sharing a similar tone. The In Utah campaign cuts through the clutter with fresh new approach, designed to educate, elevate, and engage. The simplicity of the campaign theme, mark and message delivers on every level by being positive to the core, non-apologetic, inspirational and informative, directly connected to action, flexible and expandable, supportive other GOED initiatives, encourages partner participation and engagement, promotes in-state and out-of-state interests, and celebrates the unique cultural landscape of Utah. RUMOR secured the urls InUtah.org, InUtah.com, and EnUtah.org (for all Spanish language marketing) as well as all social media channels, and the use of the hashtag #InUtah.
Celebrating 125 years of Utah Statehood
The State of Utah only has one 125th anniversary of statehood. When RUMOR was tasked with creating the branding and look for such a momentous occasion, the importance of this celebration was not lost on the RUMOR team. The Utah Department of Heritage and Arts (DHA) – inclusive of their seven Divisions- approached RUMOR with the task of creating a brand and campaign that would reflect the cultural, historical, and complex story of the last 125 years of Utah history. After meeting with the Division of Multicultural Affairs, Division of Arts and Museums, Division of Indian Affairs, Utah State Library Division, and Division of State History, RUMOR reviewed and evaluated months of internal notes and concepts from these groups to understand the concepts to be showcased by this new brand. In this review process RUMOR summarized the key elements of this cultural celebration to develop a distinct, meaningful, and representative brand. By focusing on Utah’s statehood in the context of diversity, unity, patriotism, service, culture, and most importantly Utah’s future RUMOR developed the ‘Thrive 125: 125th Anniversary of Utah Statehood” campaign.
Driving Public Transit In the Right Direction
RUMOR was chosen as the Agency of Record for Cache Valley Transit District (CVTD) in 2018. At the core of this partnership is the creation of a strategic marketing plan—detailing CVTD’s current situation and recommendations for a powerful integrated marketing program to guide CVTD’s public image and growth over the next three years. The most significant distinction between this plan and previous efforts undertaken by CVTD is the purposeful identification, articulation and synergy between target audiences, messages and marketing channels.
Creating excitement around a CVTD route expansion
The personal touches that RUMOR incorporated into this project turned a simple route announcement into a community-wide event. We incorporated bright colors, clean type and desgin, and used cheery photography of folks within the community having a good time riding the bus.
Giving new life to a brand with history
Deseret Industries is a thrift store and donation center sponsored by The Church of Jesus Christ of Latter-day Saints. RUMOR had the opportunity to expand the DI brand and provide a modern, updated look and feel.
rEV Educational program
Engaging and inspiring curiosity within middle school and high school aged students can be a tough task. That is the exact thing the National Energy Foundation (NEF) tried to accomplish for their new in-class educational program. NEF and RUMOR worked hand in hand to create a completely new interactive educational experience to teach students about the important role Electric Vehicles (EVs) play in our world. As part of the program RUMOR was tasked with creating a new logo and branding guidelines that would distill this complex message into something visually appealing and intriguing. In collaboration with NEF’s program managers, Senior Leadership, Board, and technical experts RUMOR developed the rEV Interactive Educational Experience. This program is now introduced and showcased using its newly premiered rEV logo. This new look showcases the futuristic and ‘cool’ elements that make EVs appealing to the public. By incorporating elements from EV technology, automotive design, futuristic electronics, and automotive lighting the rEV logo creates a look that undeniably has the ‘cool factor’ that students love to see.
Promoting safety with an age-appropriate brand
We worked closely with Kohl’s Care for Kids Foundation in the creative development and strategic placement of age- and topic-appropriate campaigns designed to generate awareness and promote traffic to the kohlshealthykids.com or kohlscarefulkids.com websites, also designed and maintained by RUMOR.
A brand refresh for the world’s foremost smart packaging company
After designing original logo and brand, RUMOR and Packsize, in close partnership, evolved the Packsize brand to make it more modern, globally inclusive, and tech-driven.