Sea to Believe
Rumor has been fully immersed in the launch of a new, exciting (and rapidly expanding) concept in family entertainment—SeaQuest Interactive Aquariums, where you can embark on an adventure through rainforests, deserts and the depths of the seas. Unlike most aquariums, you are encouraged to interact with unique experience, like feeding the lorikeets, taking selfies with the snakes, snorkeling with the stingrays, and indulging in a fish spa pedicure.
Our first dip in the pool was developing a name and logo for the new aquariums. Focus groups were created to test each of the options with adults and children alike.
RUMOR extended the theme of each room with larger-than-life, meticulously detailed signage, that identifies the space as well as educates about the creatures that call that exhibit home. Each room has a subtle variation in the signage that adds depth to the aquarium experience.