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Blendtec

Infographic Design

We use infographics for a variety of educational purposes. As part of a fully integrated campaign for Blendtec, we designed and promoted a series of Infographics each month. The infographics were fun, interesting, and unexpected, each containing a recipe for a Blendtec blender creation. We utilized and tracked social share buttons and added a call-to-action button for subscribing to Blendtec’s weekly emails. The campaign’s success increased customer engagement, driving subscriptions and product sales both online and at retail.