Using social media-style iconography, graphics and authentic messaging, this fully-integrated traditional and online campaign was designed to introduce Family Search to a younger audience and engage them in discovering and sharing their own family photos and stories on FamilySearch.org.
Deliverables included television, radio, print, out-of-home, targeted direct mail, display banners, landing pages and social media content.
This is My Dad
The Original Social Network
The campaign was delivered to the public over a six-month period. Its effectiveness was measured by increased traffic to the website, as well as by an increased amount of activity on the site itself, specifically in photo views, submissions and web session lengths.